The company must be at least 18 months old. 90% of all network marketing companies that fail do so in the first 18 months of operations. Lack of adequate financing and inexperienced senior management are two of the more common pitfalls of start up companies so be sure to find out what you can about the MLM’s funding and management.
2. The company must have a product that is both unique and highly consumable. Meaning it must be an exclusive product that can be purchased only from your distributors with repeated sales thereby guaranteeing customer loyalty versus a one-time sale and having to locate new customers.
3. It needs to be a “ground floor” opportunity. Harvard Business School suggests that in order for the opportunity to qualify as a ground floor type, the number of existing distributorships should be less than ½ of 1% in the country where this network company exists. In the U.S., this figure is equal to 1.5 million people. Harvard Business School also stated that if there were less than 500, 000 people involved, you would be on the cutting edge of a great opportunity. If the company has less than 100, 000 distributors, Harvard Business School considers it to be a once in a lifetime
ItWorks! Global, based in Bradenton, Fla., is a direct sales company that offers health, wellness, and anti-aging products. It’s widely recognized for their naturally based body contouring line that delivers maximum results in 45 minutes. It Works! started in 2001 and is now debt-free and expanding with an estimated 40,000 distributors globally.
It Works!® has been gaining attention over the past three years as it saw 543% increased growth, and was ranked on Inc. Magazine’s prestigious 2012 Inc. 500/5000 list as one of the 50 fastest-growing companies in its category.